ORGANIC FOOD PRODUCTION IN RUSSIA: ECONOMIC AND ENVIRONMENTAL ASPECTS

Abstract

The global market for organic food and beverages is growing rapidly. However, demand for these products significantly exceeds supply. This trend creates significant opportunities for producers and exporters from countries with high agricultural potential. Russia has significant agricultural land and rich agricultural traditions, making the development of organic production a promising area for expanding the country’s export potential. The concept of organic production integrates the economic, environmental, and social aspects of agriculture. Its primary goal is to enhance natural biological processes in agroecosystems and apply a preventative approach to managing production processes and product quality. With the supply of organically produced products on the European market remaining below current demand, the development of organic agriculture in Russia could become an important factor in increasing the competitiveness of domestic agricultural and food products in international markets. Furthermore, growing interest in organic products is fueling the active development of marketing and information campaigns aimed at raising consumer awareness and increasing sales of these products. The marketing tools used offer a wide range of applications and allow producers and retailers to implement a variety of promotional strategies. Government policies supporting organic production, processing, and marketing, implemented in many countries, including Russia, are also an important factor in the industry’s development, creating additional incentives for the expansion of this agricultural sector.