ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ ПАСТЕРИЗОВАННОГО МОЛОКА С УЧЕТОМ
            ПОКАЗАТЕЛЕЙ, РЕГЛАМЕНТИРУЮЩИХ ЕГО КАЧЕСТВО

A.A. Kurochkin

ASSESSMENT OF COMPETITIVENESS OF PASTEURIZED MILK TAKING INTO ACCOUNT THE INDICATORS REGULATING ITS QUALITY

Authors

A.A. Kurochkin Penza State Technological University

Keywords:

competitiveness, pasteurized milk, quality indicators, integral indicator of competitiveness

Abstract

The generally accepted method of assessing the competitiveness of food products in its basis involves the definition of a single, group and integral indicator, the value of which for individual groups of food products has different information value. The paper considers the definition of competitiveness of food products taking into account their specificity on the example of pasteurized milk.