FOOD PRODUCT EVALUATION AS A TOOL FOR BUILDING CUSTOMER LOYALTY IN LARGE RETAIL CHAINS

Abstract

He work systematizes material on various approaches to assessing food products in terms of their quality and competitiveness. Some aspects of the loyalty program of the Magnit retail chain are considered from the point of view of the general methodology of knowledge, in which we apply the marketing of material assets in the form of a product with a relatively short life cycle - food products. Based on the analysis of methods for assessing the quality of food products by buyers of the Magnit and Pyaterochka retail chains, a conclusion is drawn about the advantages and disadvantages of their concept of creating customer loyalty.